LO1 notes

Purpose

What is the purpose of the product. Advertising a new film. The promotion of the film. This is for entertainment purposes. Attract and audience to watch the film

Form

What it is I am watching. The name of the film. Is this part of a franchise. The company that made the film trailer

Content and meaning

Narrative structure ,disequilibrium,  all trailers are Non-linear,

Mise en-scene-

Lighting High key and Low key
Locations
Gestures
props
costume

connotes what it shows  and denotes what you see
The genre conventions (hip hop, thriller)
Effect on the audience. are you excited are you sad, angry

Laura mulvey The male gaze 1975
Carl Rodgers Ideal self Ideal partner 1980
Richard Dyer Star persona 1975
John Berger Men act women appear 1972 stereotypes. Genre, Location
Dick Hebdige

Editing


Camerawork

 Camera angles High making the feel subordinate and Low angles Connotes dominance. Shot types close up facial expression and emotions , Wide shot to show the locations , Long shot. Camera Movements Panning, Tilt, tracking, hand held. An example from all three
Sound

Diegetic is natural to the diegesis,
Non diegetic only the audience can hear it.
Dialouge

Genre

What type of music video/film trailer

Target audience

Age and gender are they a A, B , C1. Themes drugs ,alcohol, sex why based on the content of the film